Category Archives: IMATS

The Los Angeles IMATS (International Makeup Trade Show) returned this past weekend to the Pasadena Convention Center. It might seem like it’s too soon, and that’s because it’s normally in L.A. in June. The IMATS bosses decided to switch it up and host IMATS in London in June, and L.A. in January (most likely due to London’s freezing winters).

The last two times I went to the IMATS, I got some fantastic deals, but unfortunately, I don’t do well in large crowds. Literally THOUSANDS of people go to the IMATS and Saturday and Sunday are always sold out. It is jammed booth to booth with people and everyone shoving and pushing each other. I had originally decided to skip the IMATS this year to avoid mean foreigners and strollers with crying babies, but I got an opportunity to help out at the MAC Cosmetics booth on their Pro day (Friday). Let me tell you…Pro day is such a different experience. Everyone in attendance is a makeup artist, and it’s not sold out, so there is room to breathe.

Here’s part of the crew at the MAC Booth. We had so much fun working together! IMG_2349

One of my favorite people I met in 2012, Jorge from MAC Pro. He loves playing dead in photos, ha ha! He’s very artistic and has the most unique/hilarious personality.IMG_2369

I bounced on over to the Lime Crime booth where I found Doe Deere and her lovely team, who let me preview their brand-new, not-yet-for-sale Glitter Helper. This is a skin-safe adhesive that keeps glitter on without getting muddy. Best of all, it’s cruelty-free and vegan-formulated.IMG_2370

I also had the chance to pop on over to the Youngblood Cosmetics booth where I ran into PR-sweetheart Crystal. IMG_2366

Crystal showed me all the new stuff going on at Youngblood, including their new spring line “In Bloom,” which features a revitalizing mineral mist spray, a lovely pink-peach lipstick and a gorgeous teal gel liner.IMG_2364

Youngblood also came out with an “Anti-Shine Mattifier.” Swipe this product on your skin before foundation to keep oil from pooling onto your T-Zone. This stuff feels super velvety, and just like everything else from YB Cosmetics, it’s cruelty-free and vegan :)

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Me and Jason, Ops Manager for MAC Pro at our booth :)IMG_2372

I noticed a lot of makeup vendors were missing this year, and I think it’s because of the date change. I can see why some companies didn’t want to come back only 6 months later. Too Faced, Makeup For Ever and Urban Decay were all absent, but Inglot thankfully was there in full force.IMG_2353

Here’s my small stash from the IMATS:

Lime Crime’s Uniliner in Rhyme and Velveteen matte gloss in Red Velvet, a glitter polish with big and small particles of gold glitter and Inglot’s #77 black eye liner gel, which everyone has been raving about.

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Did any of you go to the IMATS this year? What brand were you most excited to see? Was there any that you missed?

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It’s that time of year again! Every June, the International Makeup Trade Show makes its way to Los Angeles. This year, I took my fellow makeup artist and BFF Allyson Stagg of the Las Vegas Style Sirens  along. With my wedding looming in the near future, I really couldn’t go berserk like I did the previous year and buy everything I wanted. I walked out of there with only $50 worth of products, can you believe it?! The IMATS were a little less crowded this year, with exhibitors ranging from makeup giants like MAC, Urban Decay, and Ben Nye to boutique lines like Lime Crime and Sugar Pill, to up-and-comers like Youngblood Cosmetics and OCC. Naimie’s Beauty Supply took up an entire aisle, which I like to call “Heaven,” with products otherwise unreachable to us L.A. girls like Lise Watier and Smashbox. I’m happy to report that the theme among most of the booths was paraben-free, cruelty-free products. The only thing that bummed me out this year is that I literally saw NONE of the beauty bloggers and Youtube gurus I follow there. I was so disappointed, I love meeting other people in the beauty industry and I have no idea where they were and why they weren’t there. I was super sad that Kandee Johnson didn’t make it out this year as well, due to her father’s recent passing. Your presence was missed, Kandee, and our thoughts and prayers are with you and your family. 
Here’s Ally and I at the entrance
My fun collage of some of my favorite products at the IMATS

Clockwise from the top: the IMATS signage outside of the Pasadena Convention Center, OCC Lip Tars, Lise Watier Lip Stains and Lime Crime’s Carousel Gloss and Eye Liners.

The Youngblood Cosmetics booth, where I ran into friend Adriana Perez of the PR crew :)
Youngblood Cosmetics. I love their primer and eye cream

Some of the special effects makeup being done on the floor 
I bought Too Faced’s 3 Way Eye Liner at the Naimie’s booth…great stuff!

Ally and I are wearing Lime Crime’s Mint To Be and Cosmopop lipsticks.We had so much fun looking at the products at their booth!

I found THE Eve Pearl doing makeup on the floor of the trade show. Amazing!

I absolutely adored these Sugarpill girls. I love how bright and fun their makeup line is.

I chatted with Doe Deere, creator of Lime Crime, again. I like to pick her brain about Lime Crime’s products and just what goes on in that blue-haired head of hers. Not only is she super creative, BUT she is also a savvy business woman, something a lot of artists in this business lack.
As usual, it looked like My Little Pony threw up glitter  and rainbows on my hand.

Always testing products.

 We swung back around to the Lime Crime booth and ran into the inspiration behind Doe’s “Aquataenia” line, real live moon mermaid Traci Hines

She’s just so darn magical!

A cool body painting by Mehron Cosmetics. I love how good the painting came out on the fabric of the bra, it really looks like she’s wearing nothing!
Here’s my stash from the IMATS: South Seas Airbrush Tanning Solution, South Seas Coffee Body Scrub, Too Faced 3 Way Lash Lining Tool and a sample of Kollagen’s 24kt Gold Eye Serum. Not pictured: Ardell Lashes and Duo Black Lash Glue.
Phew! Two happy but tired makeup artists who may as well have spent the day in Disneyland. 

Join me at the IMATS in Los Angeles next year on January 18-20th! Tickets are already on sale: https://makeupmag.com/imats_tickets/cPath/239/


If you haven’t heard yet, Style Haul is a brand-new Youtube channel show which features different Youtubers showing off their fashion/beauty hauls. Style Haul was at the IMATS this year. Watch for me at the 3-second mark!
To subscribe to Style Haul, click HERE

Are you ready for my “biggest haul ever”? ;) Here’s all the fun stuff I got from the International Makeup Trade Show that came through town this past weekend.
I got this baby at the NYX booth. It’s originally $200, but at the
IMATS it was only $95! On my makeup jobs, I was dragging around two heavy, fire-proof train cases and a messenger bag. I just did a wedding on Sunday and I can’t tell you how much easier it was to get around with this suit case! I was able to throw everything (including brushes, cleaning supplies, etc) in there and set it up where ever my client needed me. WINNING
                
I don’t remember which booth I picked up this brush belt one, but it was only $12. MAC’s is $40, and I had noticed that the pleather material had started wearing away and my brushes were littered with little pleathery pieces. This brush belt is made of a more synthetic, stretchy leather and I’m happy to say it did the job.
                
From L to R: MAC ProLongWear concealers, GLEAM BY MELANIE MILLS shimmer lotion in Rose Gold, CosmoPop and D’Lilac lipsticks from LIME CRIME (in the cute pink bullets), LISE WATIER Apricot Primer (along with samples of the pore minimizer & SPF30), four sets of NYX Lashes. Basically everything here was half off!
                 
I got the cutest Dinair airbrush machine! I purchased the Foundation Deluxe Kit which comes with 4 foundation colors, a tanner, a dewy setter, and 4 shimmer bronzy highlighters for get this: $129. Normally this kit runs on the Dinair site for $199, and even that felt like a steal. I had my boyfriend airbrush the tanner all over my body the second I got home, and I’m happy to report I am two shades darker now. This kit should really come with a slogan: “So easy, your boyfriend can do it!”
Oh, and how cute is the hot pink compressor?!

 
 
I forgot to take photos of these cool 24K Gold Collegen face masks that I picked up for my mom from KOLLEGENX. They are originally somewhere in the vicinity of $100 for four masks. I picked up 16 masks for $120. I’ll be doing a review on these soon… stay tuned!
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
I did good, right? Didn’t spend too much money…

Hello my fellow makeup mavens! This past Saturday, I attended the International Makeup Trade Show when it made its Los Angeles stop. I. Was. Floored. I didn’t even have time to attend any of the classes because there was so much going on on the actual floor! Talk about sensory overload…all the makeup giants had booths: MAC, Makeup For Ever, Naimie’s, Crown Brush, Dinair, Ben Nye, NYX and more. I was also pleased to see some of the new beauty lines that I was interested in like Lime Crime and Kollagen. Everything was priced at around 40-50% off! I was getting steals left and right. I couldn’t even move through the crowds because every person had at least two full-to-the-brim shopping bags in each hand. It was like anything that a female would be interested in– makeup, hair accessories, wigs, nail stuff, sparkles, glitter and skincare– had landed in one room and there was nothing left to do but dump your whole paycheck into the place.

IMATS DO’s

DO wear a fun outfit, complete with colorful makeup and crazy nails.

DO network with other bloggers, Youtubers, and makeup lovers alike.

DO bring a friend for moral support — I brought my PR guru, Jenn with me. She does publicity for beauty brands and fashion. You can reach her HERE.

IMATS DONT’s

DON’T bring your husband or boyfriend. They will be miserable, and it’s crowded enough without having to fight your way through bummed-out dudes. It’s $40 a ticket anyway, what a waste!

DON’T bring your baby, or his/her stroller. Please see above. And may I add that every baby I saw there, no matter how cute, was distressed from being in the crowds and crying. Give your kid a break and leave him/her with a grandparent at home.

DON’T bring a jacket, or wear thick, heavy clothes. That place was a sauna! So many people packed into one place.

I ran into Iris from Youtube (LOVE her hair tutorials– she does a mean fish braid!) and was honored to be a part of her IMATS review video. Watch for me at the 4 minute mark!



Pasadena Convention Center




My publicist (haha) and beauty PR guru Jen




Done with Dinair’s Leopard stencils








Get your own airbrush machine here!




Gleam by Melanie Mills — a body shimmer product




Doing a promo for Style Haul on Youtube!





I adore this new line, Lime Crime




With the creator of Lime Crime, Doe Deere




I just loved her style



Margarita break at Islands– it was so hot!


I am sad that IMATS- L.A. is over… i wish there was a makeup trade show every weekend! But then I would be broke… and starving lol. See you all next time!





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