Drugstore Makeup For Brides

Hello pretty ladies!

This past weekend I hosted a booth for the first time at the ever-upscale I Do! Bridal Event given by Fancy That Events at the Langham Huntington Hotel in Pasadena, Calif. It was such a cool experience! With my trusty PR guru and dear friend Jennifer Castaneda by my side, we met bubbly glowing brides and their friends and family members.

Booth photo 1

Booth photo 2


Being a recent bride myself, I was “tricked” many times by booth giveaways that were actually ploys. I’d get phone calls saying that I won a giveaway, and to claim my prize I’d have to sit through a sales pitch, or I’d have to pay for a service first. It just felt so insincere and was such a waste of my time. Brides have enough going on planning their weddings, they don’t have time to be harassed! That’s why for the brides at this event, I decided to create a giveaway that had no strings attached. It was very simple: people put their names and contact info in the box. I had Jen pick out a name. I called them. They won. I sent them the prizes. Done. Booth photo 4

I hand-picked everything based on what a bride would need for her big day. The products I use for my makeup kit are from professional brands, but I wanted to keep things simple and user-friendly so I stuck with drug store finds. I have tried and reviewed almost every drugstore brand product on the market, and these are the ones that I found worked well, if not better, than ones from professional brands. Here’s what the giveaway included:


L’oreal Voluminous Carbon Black Waterproof Mascara – I actually have this in my kit and use it exclusively on brides. It’s a great waterproof mascara because it doesn’t budge. No flaking, no clumping. You do however, need makeup wipes to remove it at the end of the night: this stuff is legit!

NYX Soft Matte Lip Cream: Three words: I. Love. These. It goes on with a doe foot applicator, just like lip gloss, but it dries down to a creamy matte. It’s long-wearing and doesn’t dry out your lips as much as other long-wearing lip products do.

Zon Cosmedix 24 7 Oil Control Blotting Tissues  These are a bride’s best friend! Nothing is worse than piling on powder throughout your reception. These little babies will remove extra oils from your skin (T-Zone neutralizer, much?) in a flash. Just throw them in your bridal clutch and touch up ONCE during the reception. Done.

Ardell Natural Lashes in Beauties Ardell is the leading false eyelash company for a reason. The lash strips are flexible so they adhere to your eye shape, and they come in a million different sizes for a good price. I can use my Ardells about 4 or 5 times before I throw them out!

Tarte Travel Size Eye & Skin Primers and Moisturizer Tarte has amazing all natural skin products. This isn’t a drug store brand, but I wanted to include this travel size trio so the bride could take it along on her honeymoon.

Maybelline Baby Lips With SPF 20 These puppies are getting rave reviews from everyone in the industry. I would consider these to be an affordable version of Fresh’s Sugar lip balms. I’d rather pay $2.97 over $22 any day! Wear these alone or under lipsticks for extra hydration.

Pond’s Makeup Wipes: You can’t see them in the photo but they are behind all the other makeup.These are the drugstore dupes for MAC’s makeup wipes. I actually used these for my own wedding and they worked just as well. Super gentle on your skin, too! My favorite way to use them is to use one wipe for both eyes, another for your face, then rinse your skin with warm water and face soap. The wipes will break down the makeup and the soap will cleanse your pores.

…and I threw in a cute pair of bridal earring studs to seal the deal.

Booth photo 3

There were almost 100 entries submitted for this giveaway during the four hour show and I just shipped it off to the lucky bride today. Would you guys like to see another bridal giveaway on my blog or Youtube channel? Let me know in the comments below.



Beauty Porn

Hi pretty ladies!

So I sneaked into an Ulta during a Target shopping trip in West Hollywood yesterday and spent over an hour perusing my favorite beauty lines. You know how a lot of people will say “I’m a visual person”? Well, I’m a touchy-feely person. Window-shopping often turns into grabbing and running/smearing products all over both arms up to the elbows in an effort to see how it works. Sure, product-packaging is pretty to look at but there’s nothing like actually feeling it on your skin and seeing how it melts and turns! Ahhh, #BeautyPorn. Here are some of the new products that made my heart sing:

Tarte’s Pure Maracuja Oil

Tarte has a whole line of Maracuja oil products, which I didn’t pay attention to until I tried the oil on my excema-stained finger. Boy, did it soften my skin and hydrate! Maracuja oil is found in Brazilian fruit that is harvested sustainably by Tarte . It’s packed with Vitamin C and is a natural skin brightener and anti-aging. It absorbs instantly and is great as a face serum!

Pure Maracuja Oil

Tarte LipSurgence Matte Lip Tints 

I am so in love with matte lips and these just do the trick without drying out your mouth. They look like they are in pencil form but when you open the cap you will see a retractable “flat” top that fits for any lip shape. They are a sheer to medium build and great alone or with lip liner.

Benefit’s Pin Up Lashes

These double-layered lashes give the perfect flirty wink to every gal! And for $15 you can use them again and again.

Benefit’s Perk Up Artist

This concealer trio does triple the work with a yellow corrector to cancel out red spots and zits, a universal beige coverup to conceal circles and imperfections and a pink eye brightener to perk up tired eyes. Talk about #portable !

Too Faced came out with THE perfect nude lip liner by the name of… you guessed it, “Perfect Nude.” This retractable liner is super creamy and